Cultural Gems Unveiled: The New Hangzhou Line Exhibition's Global Sojourn

In the dynamic landscape of global cultural exchange, the New Hangzhou Line Exhibition has emerged as a significant force. Since its start in 2013, this initiative has been on an extraordinary journey, bringing a rich array of cultural and creative products to the international stage.

In the first half of this year, it actively promoted cultural and creative products by traveling to various international cities including Tokyo, Bangkok, London, and Florence. Notably, its recent return to Tokyo marked another milestone in its global outreach efforts.

The Tokyo International Gift Show, where the New Hangzhou Line participates, has a long - standing and prestigious reputation. Founded in 1976 by Business Guide - Sha, inc., it has successfully held 97 editions. Highly regarded and supported by many countries' embassies' commercial offices in Japan, along with Japanese industry associations and local government trade promotion agencies, the show is held biannually in spring and autumn. It is accompanied by other exhibitions such as the LIFE × DESIGN Lifestyle Design Show, LIVING×DESIGN Home Design Show, and GOURMET&DINING STYLE SHOW, making it one of the largest expositions for gifts and household items in Japan. Through its participation in such a renowned event, the New Hangzhou Line Exhibition gains a prime platform to showcase its diverse cultural and creative products to a vast international audience.

Participating Enterprises and Their Offerings

Yueyunxuan: Artistic Innovation in Craftsmanship

A diverse range of enterprises has joined this cultural journey. Yueyunxuan, a cultural and creative studio dedicated to arts and crafts, focuses on promoting unique cultural and creative products. Their offerings showcase high - level artistic innovation, with a commitment to pushing the boundaries of traditional craftsmanship, aiming to enhance people's appreciation of art and introduce novel creative concepts to a wider audience.

Wang's Handmade: Revitalizing Traditional Skills

Wang's Handmade is a pioneer in the field of cultural creation. It is committed to revitalizing age - old skills. By breathing new life into traditional handicrafts, it ensures that numerous artisans receive the recognition, confidence, and financial rewards they deserve, thereby playing a crucial role in the resurgence of traditional craftsmanship.

Donglaiye: A Fresh Approach to the Consumer Market

Donglaiye is a brand that has found a unique entry point into the consumer market through popular trends. It firmly adheres to the mission of bringing innovative cultural concepts to the global stage and expressing contemporary trendy ideas. With a passion for promoting creativity, it strives to create a world - class brand and make its mark globally, attracting the attention and interest of international consumers.

16 Kai: Stylish and Practical Ceramic Homeware

16 Kai, a ceramic homeware brand established in 2017, specializes in designing cups. It combines traditional craftsmanship with innovative design concepts and has developed its own unique glaze color system. The resulting products are not only exquisitely made but also highly practical, catering to the daily needs of consumers while adding an artistic touch to their lives.